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Social Media Marketing Expert

Marketing

Marketing refer to the activities of a company associated with buying,  advertising, distributing or selling a product or Services.

Four piece of Marketing

Product
Pricing
Promotion
Placement

Product

The product Management and product marketing Aspets/parts/features of marketing deal with the specification of the actual goods or service and how it relates to the end users needs and wants.

Pricing

This refers to to the process of setting a price for a product including discount.

Promotion

This includes advertising sales promotion, publishing, and personal selling and refers  to the various method of promoting the product brand or company.

Placement or distribution

Refers to how the product get to the costumers for example. point of sale placement or retailing  this fourth p has also sometimes been called place referring to the channel by which a product or service is sold"e.g online " vs retail which geographical region or industry, to which segment young adults.

Digital Marketing

covers all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers.

1 Search Engine Optimization

2 Search Engine Marketing
3 Social Media Marketing
4 Email Marketing
5 Display Video Advertising
6 Affiliate Marketing
7 Inbound Marketing

8 Influence Marketing

9 Content Marketing 

SEO Two Phase Process On site Off Site

Factors Of Seo

Domain Authority
Choice Of Keyword
Number of Back links
Quality of Back links
Website content consistency
Website Navigation Structure
Social Scoring
Title Tag + Meta tag
Content Quality
HTTP Encryption
Mobile First user Experience
Lot more

Search Engine Marketing "SEM"

Search Engine Marketing is the process of running add campaign on google Bing & other search engine.

What is Social Media Marketing

SMM is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and increase customer reach.

Email Marketing

Email Marketing Is Equivalent to permission based Marketing its all about How you drive it.

Affiliate Marketing

Affiliate Marketing is the of Making people your sales partner & give them a commission as when they sale your goods online. 

Inbound Maketing

Inbound marketing is a technique for drawing customers to products and services via content marketing, social media marketing, search engine optimization and branding.

Influencer Marketing

Influence Marketing is the process of using the influence of digital personalities celebrities and thought leaders to spread the word about your brand. 

Content Marketing

Content Marketing is the process When the content become the trust agent and helps selling your brand boasts seo.

Important Skills to Become Digital Marketing

1.  
   Content
   Word Press
   Graphics Design
   Analysis
   Passion
   Practice
   Learn new Things

What is Social Media

 Social Media is a platform that lets us participate in social networking. We can share our posts on various social media platforms to improve business visibility.

it is the best source for news updates, marketing, education, and entertainment.

History of Social Media Marketing

1.     

     User Net launched in 1979   
     Allow user to post on news group 
     1990 sites and forum were on peak  
     Apple launched its friendter in 2002  
     Million of user  
     Hi5 and Linked-in in 2003  
     Facebook launched 2004

Importance of Social Media

The importance of social media is undetectable.

It is a powerful channel of marketing — a game changer for any business.

It provides us the flexibility to communicate at both personal as well as business levels .

Classification of Social Media Tool

Six Approaches of Social Media Marketing

1 Branded Channel
2 Closed Communities
3 Influence Outreach
4 Co-Creation
5 Social Selling
6 Customer service

Branded Channel

Closed communities

Influenced Outreach

Domain of E commerce

1 B2B "Business 2 business"

2 B2C "Business 2 consumer"

3 C2C " Consumer 2 consumer"

"B2b" Business to Business

Business-to-business – “B2B” – refers to commerce between two businesses rather than to commerce between a business and an individual consumer. Transactions at the wholesale level are usually business-to-business while those at the retail level are most often business-to-consumer (B2C).

"B2C" Business 2 Consumer

Business to consumer (B2C) refers to the transactions conducted directly between a company and consumers who are the end-users of its products or services. The business to consumer as a business model differs significantly from the business-to-business model, which refers to commerce between two or more businesses.



"C2C" Consumer 2 Consumer

Consumer to consumer, or C2C, is the business model that facilitates commerce between private individuals. Whether it's for goods or services, this category of e-commerce connects people to do business with one another.

Factors Of Seo

Are The Names of Google Algoritham

1 Panda 
2 Penguin
3 Pirate 
4 Hummingbird
5 Pigeon 
6 Mobile Friendly Update
7 Rank Brain 
8 Possum
9 Fred

Social Media Static Global